After analysing three Brass Band magazines (BBW, The Brass Herald and British Bandsman) I have noticed that BBW and The Brass Herald both have a long shot as their main sell. Another thing that I have noticed is the way that there is minimal text on their front covers. The Masthead on all 3 magazines are to the head of the page.
The BBW cleverly uses the colour of text on the cover lines to match the colours of the jumper of the main sell. In the cover of the magazine the main sell is stood with his hand in his pocket, this connotes a relaxed attitude. On the Brass Herald, the main sell is wearing black, this connotes a professional appearance.
In the British Bandsman the two models in the main sell are wearing suites, this connotes smart, intelligent and professionalism. BBW contents is a 3 column read, with pictures on the right, text in the centre and detailed summary of what to expect in the issue on the left. The Brass Herald uses a 3 column approach, but they have merged columns 2 and 3 together, they have included small icons on the far right column to match some of the key contents inside the magazine.
The 2 page spreads in both the Brass Herald and BBW are mainly 3 column articles, they include pictures spread about around the page so it’s not all text.
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