The typical reader of this magazine genre is in their late 30’s and is either male or female. They dress fairly causal with jeans, usually a shirt and a jumper. They tend to be a middle class worker, with a decent income. They tend to spend their Friday evenings listening to Radio 2 (Listen to the Band), on the weekends they are more than likely to be at a low profile sport game, possibly rugby, or the cricket. Their favourite genre of music would be classical and also big band music.
Would you say that the character you depict here is in their late 30s? Life's been tough!
ReplyDeleteI would have thought a more appropriate target audience would be in their fifties up to retirement. More importantly, you need to consider the socio-economic group you are targeting and create a more detailed psychographic profile.